RIBIKE Redesign
Winter/2016
Rhode Island Bicycle Coalition and RiBike.org Redesign
In response to a prompt to redesign an organization or business I admired, I decided to undertake the retooling of the Rhode Island Bike Coalition's brand and website, including their logo, visual design, and print advertising.
Current Rhode Island Bicycle Coalition logo (c) RiBike 2016
Logo redesign
"Bike To it" Campaign
As the state of Rhode Island rolls out larger campaigns to attract tourism, I decided to approach the print and web advertising presence of RiBike as a campaign for the iconic destinations of Rhode Island, featuring bike paths as a welcome vehicle through which to reach these iconic locales.
Website Redesign
As the final portion of the project, I undertook some preliminary bootstrap design layouts of what the RiBike.org website would look like with the branding and design applied to updated copy.
