Consistency.
That was the single-word prompt given by City Fitness during their search to acquire vehicle branding to promote their newly opened gym in the Fishtown neighborhood of Philadelphia. In response to this singular direction, the above design is a combination of illustration, design, and aesthetics, in which the physical objects associated with fitness are blended to form a mandala, representing the simultaneously meditative and active lifestyle promoted by City Fitness.
This design was featured as a vehicle wrap advertisement for the gym's 2016 promotion campaign.
